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Hotpoint Evolution of the Brand 

1907

Earl. H Richardson of the Pacific Electric Heating Company, calls his new electric iron the Hotpoint which became the first commercially successful electric laundry iron.

1910

George A. Hughes introduced the first “electric” stove under the umbrella of The Hughes Company. 

1912

Pacific Electric Heating Company, was re-named as Hotpoint Electric Heating Company, and had a complete line of home appliances. 

1914

Hotpoint trademark is registered at the U.S. patent office.

1918

Hotpoint Electric Heating Company merged with Hughes’ company and the heating device section of General Electric to form the Edison Electric Appliance Company, and to produce Hotpoint brand name products. Hughes was its first president. 

1919

The Hotpoint electric range, Model 1, was introduced and manufactured in two colors – black and brown until 1922.

1920

The Hotpoint Electric Heating Co. set up an agreement with the American Company General Electric (GE) to create an agency in order to sell GE branded domestic appliances in the UK. This agency was called Hotpoint Electric Appliance Company Ltd. (HEAC)

1922

Hotpoint received an order for a white porcelain stove, so develops a new annealing process to apply the white enamel 

1923

Hotpoint adds a white range with nickel trim to its product line.

1929

Hotpoint Electric Heating Company joined the Associated Electrical Industries (AEI) group, which itself became part of The General Electric Company or GEC group.

1931

 The Hotpoint brand added refrigerators to its lineup and production was consolidated with General Electric brand production when the Edison Electric Appliance Company became the Edison General Electric Company

1935

Raymond C. Sandin joined the Hotpoint division of General Electric as a one-man design department. Hotpoint provides design service to help customers plan their kitchens.

1944

Hotpoint advertises the “Kitchen of the Future” in Better homes and Gardens magazine, based on the results of its wartime information gathered from helping customers design their kitchens.

1965

Hotpoint design staff grows to 13 under Sandin, who remained in charge of design for Hotpoint until his death about 1986. 

1989

Hotpoint exists as a sister company of General Electric Company -GEC and was later migrated into a new division of GEC, which was called General Domestic Appliances. 

2001

Merloni Elettrodomestici purchased 50% of Marconi plc (formerly GEC). More recently in 

2005

Hotpoint becomes a key European appliance brand marketed by Merloni which renamed itself Indesit. 

2007

Indesit plans to use Hotpoint as its premier brand phasing out Ariston. Milanim the CEO of Indesit declined to comment whether the company will buy rights for the Hotpoint brand in the rest of the world from General Electric Co

Hotpoint History link: http://new.idsa.org/webmodules/articles/anmviewer.asp?a=305&z=62

 

 

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