Whirlpool Parts

Whirlpool Evolution of the Brand

Whirlpool Logo Whirlpool Washing Machine
1911 Upton brothers created the Upton Machine Company in 1911 to produce electric, motor-driven wringer washers.
1916 Upton Machine Company begins making washers for Sears, Roebuck and Co., which markets them under the Allen trade name.
1920's Sears and Upton Machine Co. sign agreements for Upton to become the exclusive supplier for Sears electric and gasoline powered washing machines.
1929 Upton Machine, looking to help service the populated East Coast of the United States, merged with the Nineteen Hundred Washer Company of Binghamton, New York. Within a decade of the merger, the company led the nation in the production of washing machines.
1936 Nineteen Hundred Corp. began looking beyond the U.S. to grow into the lucrative global marketplace. "Sears International" and a relationship with the American Steel Export Co. brought the company's washers to Europe and Asia.
1947 Using the Sears' brand the Nineteen Hundred Corp. introduces the first automatic, spinner-type washer.
1948 The company markets a Whirlpool brand automatic washer, which established dual distribution for the first time - one line of products for Sears, another for Nineteen Hundred.
1950 Whirlpool Corporation name is officially adopted and expands its product-line with the addition of automatic dryers.
1955 Whirlpool further expands its product line into refrigerators, by way of merging with Seeger Refrigerator Company and changes its name to Whirlpool-Seeger Corporation. Whirlpool-Seeger than acquires the air conditioner and cooking range lines of Radio Corporation of America (RCA), which are marketed under the RCA-Whirlpool name until the mid-1960s.
1957 The name Whirlpool Corporation is re-adopted - dropping Seeger from its letterhead.
1958 Whirlpool adopts a global expansion strategy and buys a stake in Brasmotor S.A., a major Brazilian appliance maker.
1969 Whirlpool takes a 33 percent stake in John Inglis Co. Ltd., entering the Canadian home appliance market.
1986 Whirlpool acquisition strategy continues with the purchase of the KitchenAid division of the Hobart Corporation.
1989 With its sights set on Europe, Whirlpool secures the rights to the Roper brand name; and joins with the Dutch company N.V. Philips to establish Whirlpool Europe B.V., a joint venture through which Whirlpool will market a full line of major home appliances in Europe.
1991 Whirlpool buys out its European partner N.V. Philips, taking full control of Whirlpool Europe.
1997 After almost two decades of growth through merger and acquisition Whirlpool launches a global restructuring involving the elimination of 4,700 jobs, the closure of plants and other facilities, at a charge of $350 million to the financial statements.
2000 In an effort to reduce over-capacity and consolidate operations, another major restructuring is launched that includes more than 7,000 job cuts and $373 million in charges over the next two years.
2006 Whirlpool Corporation acquires Maytag for $848 million and about 9.6 million shares of Whirlpool common stock, which went to the Maytag stockholders.
2006 September 6, 2006, Whirlpool sold the Amana commercial microwave business to Aga Foodservice Inc. for approximately $49 million. October 23, 2006, Whirlpool completed the sale of the Dixie-Narco vending systems business to Crane Co. for approximately $46 million.
2007 Whirlpool Corporation completes the sale of the Hoover floor-care business; which was a division of the Maytag Corporation they acquired in 2006, to Techtronic Industries Co. Ltd. (TTI) for approximately $107 million in cash.

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